I'm Michel Martin and this is TELL ME MORE from NPR News. Later in the program, we'll talk about the new fall television season, and we're always interested in whether the casts are diverse, but what about behind-the-scenes? One of Hollywood's most accomplished writers tells us about how he's tried to get more Latino voices into the mix and why that matters. That's all coming up.
Beef from cattle that have grazed only on pasture is in high demand — much to the surprise of many meat retailers, who didn't traditionally think of grass-fed beef as top-quality.
George Siemon, a founder of Organic Valley, the big organic food supplier, says the push for grass-fed beef started with activists who wanted to challenge a beef industry dominated by factory-scale feedlots. In those feedlots, cattle are fed a corn-heavy diet designed to make the animals gain weight as quickly as possible.
Before you read any farther or click the audio above, we have two words for you: Spoiler Alert. Also, a warning that if you have never seen Breaking Bad, we may touch on some plot points that will be hard to understand without context.