Proverbial wisdom tells us that it is more blessed to give than to receive. But this doesn't make much sense. When it comes to gifts most of us would much prefer to be on the receiving side. Gift giving is so complicated. It may be good for the soul but it involves shopping, choosing, paying for and wrapping your choice, and standing in line at the post office, and hoping you haven't made a dreadful mistake. A single gift can take hours to accomplish, which is why some people start buying them in January.