Last month we looked at radio cabinetry. This month we take a look at one of its examples, a 1929 RCA Radiola 46 in a high boy console. David Sarnoff (*1), a Belarusian born immigrant, led the Radio Corporation of America for an incredible span of 51 years, from 1919 until his retirement in 1970. He passed away a year later at age 80. By 1929 RCA, under Sarnoff's leadership, had established itself as a giant of the radio industry. It’s chief (and at this time larger) competitor was the Atwater Kent company, named after its owner. (*2), Atwater Kent was a privately held corporation whose radio factory covered more than 15 acres. I’ll spend more time on Atwater Kent and his company in the future.
The RCA Model 46 was a prime example of where radio was prior to the market crash of 1929 and the great depression that followed. This radio was grand, it was a reflection of the times. It represents a high end set that featured new technology and an elaborate cabinet. It sold for $179 (*3) which is the equivalent of $2,430 in 2014 dollars. (*4). For the upper class, primarily business owners and those invested in the stock market, it was a time of affluence. The average per capita income nationally however was $750 per year, with that of rural and farm income being $273 per year (*5), so this radio would have been out of reach for most. It should be noted though, that when compared to high end sets made between 1925 and 1929, that the average selling price of radios was dropping. As with almost all technology, this was due to higher volumes, and better manufacturing techniques. The upcoming economic depression would force this trend to a whole new level.